Bellesa Plus (bellesaplus.co) is a Canadian premium adept platform established in 2017which specifically seeks to make pornography more female-friendly, ethical and aesthetic. Behind the company is the female-based company Bellesa (founder: Michelle Shnaidman), which originally marketed female sex toys and started its paid video site in 2019 after having terminated previous cooperation with Pornhub (due to ethical differences). It's softer, more romantic, couplefriendly porn. Less gonzo-hardcore, more of an emotional connection, mutual pleasure and fine cameraman work dominate. It is often compared to the category "porno for women," but it is actually for a mixed audience (approx. 45-50% female user).